Meet the Catalyst.
Zonnia Knight
Principal Creative, Forge Catalyst, LLC
I've been making things, solving creative problems, and building brands since 2003.
My agency career kicked off in 2005 and since then I have spent more than two decades working across brand strategy, creative direction, storytelling, marketing, and communications. Since 2011, I've led creative teams—developing talent, shaping processes, managing partners, and helping organizations turn ambitious ideas into meaningful work.
Today, I bring that experience to Forge Catalyst: a strategic brand and creative consultancy built around the belief that the best work happens when business strategy, human insight, purpose, and creativity are treated as parts of the same conversation.
Here's what I believe...
Download my resumé
Or visit my LinkedIn Profile
Purpose should guide the work
A brand isn't simply what an organization says about itself. It's the expression of what it believes, the value it creates, and the experience it delivers.
Strategy should make creativity stronger
Creativity without direction can be interesting. Grounded in strategy, it can be transformative.
Leadership is about helping others thrive
The best leaders don't need to be the smartest person in every room. They create clarity, cultivate talent, build trust, and help teams do work they're proud of.
Complexity is an opportunity
The harder the problem, the more important it becomes to understand what's really driving it before jumping to a solution.
Years in the creative industry
Years of cross-functional Team leadership
Brands built from the ground up
Brand refreshes for clients large & small
Verticals of experience in advertising
Experience spanning agency and client-side environments, brand strategy, creative leadership, B2C, B2B, regulated and complex communications, digital experiences, 360° campaigns, and multidisciplinary creative teams.
Why Forge Catalyst?
After more than two decades in creative, I realized the organizations I found most rewarding weren't simply looking for someone to make something.
They were looking for someone who could see the problem behind the problem.
Someone who could connect business goals to human needs, strategy to creativity, leadership to execution, and purpose to action.
Forge Catalyst was built to do exactly that.
Not just to make brands better. To help organizations move forward.