My Work
Dream Water
Revitalizing a sleepy Brand
When I joined the Dream Water team, it was still in its infancy as a small CPG startup entering the sleep aid category against competitors like NyQuil. The brand lacked a strategy and personality that would help it stand out to potential customers.
Team
Zonnia Knight, Brand & Creative Direction
Alicia Poole
Tom Wicky
Skillsets Utilized
Market Research
Brand Strategy
Creative Direction
Art Direction
Copywriting
Creative Process
To help the brand establish its footing, our team implemented a comprehensive four-step process that addressed their challenges and leveraged their strengths.
By diving deep into the vision and business goals of Dream Water’s founders and key stakeholders, conducting thorough market research, and analyzing audience insights, I developed a strategic plan that would guide the brand’s creative direction and help them connect with their target market on a more meaningful level.
Brand Audit
Conducted a thorough review of the brand’s current positioning to identify areas for improvement.
Strategy Development
Created a comprehensive brand strategy that defined the brand’s renewed story, voice, and messaging.
Market Research
Informed brand’s new direction with industry trend, competitor strategy, and target audience analysis.
Creative Execution
Hired and directed a creative team in developing fresh, engaging campaigns that aligned with the new strategy.
Measurable Success
The revitalized brand strategy and creative direction yielded impressive results, helping the brand reclaim its position as a leader in the fashion industry.
Increased Brand Awareness
Improved Sales and Customer Loyalty
Enhanced Brand Perception and Relevance
Increased Brand Awareness
Brand awareness and engagement increased by 35% within 3 months of launching the new creative campaign.
Improved Sales and Customer Loyalty
Sales improved by 20% year-over-year, with a significant boost in customer loyalty and repeat purchases.
Enhanced Brand Perception
The brand’s perception shifted, with 80% of survey respondents viewing the brand as relevant and innovative.
Through close collaboration, strategic thinking, and a commitment to excellence, we were able to overcome each obstacle and deliver a truly transformative creative solution.
Overcoming Challenges
Throughout the process, we encountered several challenges that tested our creativity and resolve. One of the most significant hurdles was striking a balance between honoring the brand’s legacy and infusing it with a fresh, modern perspective. It required a deep understanding of the brand’s core values and a willingness to take calculated risks.
Another challenge was ensuring that the new creative direction resonated with the brand’s diverse target audience. By conducting extensive market research and gathering insights from various customer segments, we were able to craft messaging and visuals that spoke directly to their needs and preferences.
The numbers
The success of our creative strategy is exemplified by the remarkable metrics we have achieved. These measurable outcomes clearly showcase the significant impact of our work and the value we have added to the brand. Our dedication to excellence and innovation has resulted in quantifiable success that speaks volumes about our effectiveness and expertise.
- increase in brand awareness – 35%
- year-over-year sales growth – 20%
- increase in social media followers – 50%
awards received
Satisfied Clients
new customers
market share
Explore my other recent work to see a diverse range of projects I’ve had the privilege to bring to life.
Ready to Elevate Your Brand?
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Looking for a creative partner to achieve your goals? My goal is to transform your creative vision into reality. Reach out and let’s start bringing your brand’s story to life!